November 2023 : marketing mission for an SME in Algeria
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Jean-Baptiste AVe & PUM and
Ahmed CEO of the SME "Many Toys"
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Proposing a marketing plan for a toy manufacturing SME in Algeria
As part of an agreement with PUM (Dutch association for the transfer of voluntary skills, like AVe), AVe expert Jean-Baptiste spent two weeks in Algeria.
The 1st step was the Gardaïa oasis, home to the toy manufacturing plant of the SME "Many Toys", which was requesting marketing support. Then, with the CEO of the SME, Jean-Baptiste visited several customers in different cities across the country: Algiers, Constantine, Oran... At the end of the mission, Jean-Baptiste presented the CEO with a marketing plan tailored to the company.
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